WHEN IT COMES TO GIVING
Business gifts show appreciation, express thanks and, best of all, create long lasting bonds between a company and those who are essential to its success. They are part of a long time tradition that has become the protocol for building and maintaining strong relationships with clients, associates, shareholders and employees.
Since figuring out the gift-giving process can be a challenge, you may want someone to work closely with you during this process. The two main questions are “When is the best time to give a gift?” and “What exactly should be given?” Other questions that need to be answered are how much should be spent on a gift, whether or not it should be imprinted with a logo and what message certain gifts send.
There are no tight restrictions as to when a gift should be given; anytime a company wants to demonstrate to its customers or employees that they care about them or their business is appropriate to give them something. Of course, there are recognition times dedicated to certain professions such as Nurse’s Week or Secretary’s Day, and of course holidays. But because the holiday season is so hectic, a company might consider a good time is after the holidays as a “thank you” to those who worked through the season.
When making the decision of what to give, focus on the recipients – who are the gifts for. Do you know what they would like, what is the occasion, is there a theme, and what is your budget. In addition to knowing your overall budget, knowing what you plan to spend per recipient gives you a better perspective.
After all this, know that you cannot go wrong with a high-quality gift presented in a custom gift box. Deciding on whether to imprint your company’s logo on a gift can be tedious. This should not be a problem if its in good taste and not blatant self-promotion. Generally the more expensive the gift the more discreet the logo should be (which is a good idea for any item considered to be a gift). This doesn’t mean you should not imprint, but do so in an appropriate manner.
It is reported that a typically price range for a business gift is anywhere from $3 to $300 and more. Can a company spend too much on their clients – probably not. However, many companies have set limits on the dollar amount of a gift that can be accepted. An item can be inexpensive yet of higher quality also.
A $100 gift can be appropriate for long time associates. But large gifts can imply that a company is buying business from the recipient and this should be avoided. On the other hand, remember that you get what you give, so don’t be stingy. Up-to-day and savvy gifts are helpful. Keepsake gifts such as artwork is an unique and well appreciated expression of thanks that never goes out of style. Art is like music, it lasts forever. Even if you choose something that will last forever or not as an eatable gift such as a fruit basket, or wine and cheese package, you will want it to be well received.
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APPARELS: MEETING THE DEMAND OF THE MODERN WORKFORCE
Does your company have a dress code? Are your employees required to wear uniform fashions? There is a growing demand for promotional wearables in the business environment. Why has this trend become so popular? For one thing, it gives an uniform look. But it also relays a sense of trust between you and your customers.
One area of specialty clothing is Activewear or Corporate Casuals. These apparels are appealing. They can be modern or contemporary, laid-back styles that are also high-quality and durable enough to withstand an active work environment. Many are now Teflon coated for stain resistance and wrinkle-proof to ensure neatness.
When employees are working around food, there is subject to be on spilling, or unpacking items from a box with dust flying, so stressing that these things may happen but having more than one uniform outfit is a must.
As reported by one manufacturer, activewear offers ultra-comfort and function as well as transitional pieces that can be worn from summer to fall and winter to spring. What should you look for when choosing apparels for your company? The construction is important especially when your business name is on an item. You wouldn’t want to be out on the golf course about to make that hole-in-one swing and the sleeve rips. So look for seams that are purposefully reinforced, preferably triple-stitched.
Activewear apparels are for:
Employee Uniforms for
food stores, fast food,
restaurants, and so on,
Clubs, Teamwear Events,
Company Events & Outings
Employee Sports Teams
Annual Corporate Competitions
Community Team Sponsorships
Glamour, Timely and
Useful for Campaigns With Panache
Scarves and ties are rising in popularity — not only to promote dressing for success, but also to allow for individual expression while showing uniformity. These apparel accessories can pull together a good campaign for:
Corporate workforce setting, including Company Stores,
Food/beverage industries, especially for product kick offs
School and university book stores,
Trade show staff
Any new product launch
Many corporate employees are once again encouraged to project a professional, successful company image and tossing the jeans, shorts and unkempt look.
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GIVING OUT PENS
Do you have a pen? someone asks this question and you immediately answer, “No, I don’t,” But you stop, and thinking to yourself you remember you were just in the bank and here it is – in your pocket, a pen.
PaperMate, a pen company, has been around since I was a little girl. And that’s been a little while now. This company was the first I remember producing the “Ball Point” pen. Before ball point pens we used what was called “ink pens.” Even though we filled them with ink, I don’t go back to the dip and use – quill pens.
My dad was one of the first to use a PaperMate and loved it. He wore shirts with pockets where he carried his pens and pencils for work. At the time, the ink filled pens would leak onto the shirt. So these plastic carriers where made to fit into the pocket to protect from the spill. In the beginning, the ballpoint didn’t alleviate this problem altogether as they leaked also but we didn’t have to go through the messy job of refilling an ink pen.
PaperMate recently did a survey, according to an article I read, about people taking pens and found out most of us do. 100% of respondents admitted to taking pens from coworkers. A telephone interview revealed that out of the 1,000 called 22% admitted to taking pens deliverately. I’ve worked in many offices and understand the dynamics of this. Someone stops by your desk whether to sign a document, give a request or gossip, and then walks away with your pen. This happened so much that when needing to take a message you have nothing to write it with. In turn, you go the nearest desk, take a pen. Some of us began writing our name on a piece of paper and taping it our our pens and pencils to make sure it would be left behind or returned to our desk.
The promotional products industry association, (PPAI 2010) Report indicated that $1.5 billion is spent on imprinted pens each year. Pens with a business name, message and logo with the intention of it changing hands at least once. Knowing the probablity of it changing hands again, when someone else just uses it and walks away, makes it two times changing hand.
Now, as common as this has become, we still read what’s on these pens. It is an advertising mechanism and the level of exposure cannot be beat. Compare that to a radio or television ad.
I can’t guarantee that a pen with your name on it will be stolen and get double the exposure, but I do know the person you give it to will read and use it many times.
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